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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 10 of 19
Issue Year
Title
Author(s)
Type
Views
Downloads
2024
Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine
Oklander, M.
;
Yashkina, O.
;
Zlatova, I.
;
Cicekli, I.
;
Letunovska, Nataliia Yevhenivna
Article
55
81
2024
Attitudes Towards New Career Approaches among Working Students: A Comparative Analysis with Nonstudent Employees
Ozturk, U.
;
Yildirim, E.
Article
46
20
2024
Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis
Hasbullah, N.N.
;
Kiflee, A.K.R.
;
Anwar, S.
;
Ramachandran, K.K.
Article
229
296
2024
The Mediating Effect of Customer Loyalty on the Relationships among Supply Chain Performance, Inventory Management and Quality Management
Nadason, S.
;
Vasudevan, H.
;
Yee, C.M.
Article
10
32
2024
Examining the Relationship between Innovation Activity and Corporate Cooperation among Small and Medium-sized Business Operating in the Slovak ICT Sector
Korcsmaros, E.
;
Machova, R.
;
Csereova, A.
Article
15
13
2024
The Impact of Online Advertising on Store Visiting: Saudi Arabia
Zouaoui, R.
;
Hamdi, R.
Article
12
12
2024
The Impact of Flight Attendants' Attractiveness on Perceived Service Quality: An EEG Perspective
Akan, S.
;
Atalik, O.
Article
51
27
2024
Virtual Teams in The University: A Critical Literature Review and A Research Agenda
Miranda, F.J.
;
Chamorro-Mera, A.
Article
100
126
2024
Innovative Approaches to Improving the Process of Risk Management in the Context of Developing a Strategy for the Foreign Economic Activity of Enterprises
Kuznietsova, Anzhela Yaroslavivna
;
Kulish, D.
;
Prykhodko, B.
;
Kuznietsov, Oleksandr Yuriiovych
Article
117
29
2024
The Development of The E-Commerce Market in Poland in the Conditions of Intensification of Migration Processes
Zatonatska, T.
;
Fareniuk, Y.
;
Juscius, V.
;
Martinkiene, Ju.
;
Maksymchuk, O.
Article
61
34
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Alraddadi, A.A.N.
1
Anwar, S.
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Keywords
2
sustainable development
2
інновації
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ABC model
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advertisements
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airline industry
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bibliometric analysis
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brand reputation
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